Do You Offer a Loyalty Program?

Recently I found a “Sperry and Hutchinson” green stamp at the bottom of an antique desk drawer. While I’d heard of these things on television or in the movies, I’m not sure I’d ever seen one before. I knew the gist: families collected them from participating merchants, saved them in books and then traded in … Continue reading Do You Offer a Loyalty Program?

Save the Worker Bees

March 21 was, among other things, “National Agriculture Day.” It seems there’s a day for everything, so some days (probably many days) serve double, triple or even greater duty. But in honor of this one, join me on a quick observational rambling. Here’s a line from President Trump’s own proclamation declaring the day; “American agriculture … Continue reading Save the Worker Bees

“Stella…” or “A Streetcar Named Parked.” or “(Just) Do the Right Thing.”

On Tuesday, with a cancelled gig on my plate, I took a walk through the near-deserted streets of Brooklyn, NY. Stella, though downgraded from its “Blizzard” status, had resulted in the closure of the CUNY Brooklyn College campus, where I was booked for a series of programs. Citywide, schools made the decision early Monday to close … Continue reading “Stella…” or “A Streetcar Named Parked.” or “(Just) Do the Right Thing.”

“Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”​

Which POTUS was it that was chided (perhaps unfairly), as amazed by grocery scanning technology? Well, everyone but him has probably noticed the way some strore brand or private-label brands of consumer packaged goods mimic the national brands’ packaging. I enjoy studying knockoffs. Sometimes I do a double-take, looking at a package for a product … Continue reading “Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”​

A Top Down Failure of Leadership

Concurrently Published on LinkedIn. Employers and managers must never assume ‘leadership’ comes with position. Good leaders are trained, tracked, guided, and given the tools to succeed - and help their teams succeed. When they aren’t the human toll can be palpable. I recently talked with a gray collar worker fresh out of a difficult pickle. … Continue reading A Top Down Failure of Leadership

RIPPED OFF!

Originally Published on LinkedIn, February 13, 2017    My wife and I frequently comment on the similarities in television scripts. They ride waves of popular plot lines and sometimes borrow from real news – “ripped from the headlines” as the Law & Order franchises used to frequently boast. Time shifting massively, as we do, sometimes … Continue reading RIPPED OFF!

Sign, Sign, Everywhere a Sign

  A good sign, some would say, is worth its weight in gold. A bad one, well… Through my occasional work as a graphic designer, and role as conscious consumer, I’ve developed a healthy analytical taste for signage. Whether over the door, on the shelf or at the POP, how the message is delivered has … Continue reading Sign, Sign, Everywhere a Sign

Branding Through Music, A Lost Art?

Originally Published on LinkedIn, January 23, 2017 As a child of the 70s, I grew up enjoying what I think of as the golden age in television music - both in advertising jingles and as I see it theme songs and scores for the shows themselves. – much of it surviving and rebroadcast from the … Continue reading Branding Through Music, A Lost Art?

Miscommunication is (seriously) bad for Business

Originally Published on LinkedIn, January 16, 2017   They’re trying to tell you what they like – or dislike They may be telling you that you’re doing a good job at something – or that there’s room for improvement. Customer acquisition is one of the most costly aspects of business. Failing to retain a customer … Continue reading Miscommunication is (seriously) bad for Business