I’ve long been an fan of infomercials and television advertising – or as I prefer to describe it, “a student of the pitch.’ I’m not crazy mind you, I do prefer commercial free broadcasts, have time-shifted since the age of the VCR and have been known to pause a DVR long enough to get ahead … Continue reading Free, free, free.
Recently, after a nearly two-hour drive to see an exhibit that was scheduled to hang for just a few weeks, I chatted with a volunteer docent in a small-town museum in New York’s southern Catskills. The conversation was not the reason for my trip – but it’s what has stayed with me most from the … Continue reading Innovative Staffing? Not Really
For close to 40 years my family has enjoyed a ‘go-to’ pizzeria in the Flatbush section of Brooklyn. With a multitude of choices within walking or delivery distance, this place was a standout. Somehow, just a little tastier than the competition. Even after we’ve flown the family coop - when visiting the old neighborhood and … Continue reading Ready for a Change?
“You’ve Tried the Rest, Now Try the Best” That’s one of my favorite pizza box slogans. Another, I’m sure I’ve seen is “If you love our pizza, tell a friend. If not, tell us.” Mr. Cynical side has always interpreted that latter suggestion as ‘tell us and it will die with us,’ but my inner … Continue reading B-B-Bad Reputation?
I’m taking a moment on this International Workers Day to send up a flare. I’m sending out an S. O. S. -- We need help! Mayday! The May 1st announcement that the Trump Administration would discontinue an education initiative focused on young women and girls in developing nations, “Let Girls Learn,” was yet another ‘last … Continue reading . . . – – – . . . Sending out an S.O.S.
Recently I found a “Sperry and Hutchinson” green stamp at the bottom of an antique desk drawer. While I’d heard of these things on television or in the movies, I’m not sure I’d ever seen one before. I knew the gist: families collected them from participating merchants, saved them in books and then traded in … Continue reading Do You Offer a Loyalty Program?
On #consciouscapitalism with a nod to #benandjerry, and believers in #grassroots movements everywhere
March 21 was, among other things, “National Agriculture Day.” It seems there’s a day for everything, so some days (probably many days) serve double, triple or even greater duty. But in honor of this one, join me on a quick observational rambling. Here’s a line from President Trump’s own proclamation declaring the day; “American agriculture … Continue reading Save the Worker Bees
On Tuesday, with a cancelled gig on my plate, I took a walk through the near-deserted streets of Brooklyn, NY. Stella, though downgraded from its “Blizzard” status, had resulted in the closure of the CUNY Brooklyn College campus, where I was booked for a series of programs. Citywide, schools made the decision early Monday to close … Continue reading “Stella…” or “A Streetcar Named Parked.” or “(Just) Do the Right Thing.”
Which POTUS was it that was chided (perhaps unfairly), as amazed by grocery scanning technology? Well, everyone but him has probably noticed the way some strore brand or private-label brands of consumer packaged goods mimic the national brands’ packaging. I enjoy studying knockoffs. Sometimes I do a double-take, looking at a package for a product … Continue reading “Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”