Decades ago I worked as a trainer in an outbound call center (read telemarketing shop). I’d climbed the ranks quickly from modest dinnertime annoyance to being in the position to train and shape common sense in others. It was an interesting period. We handled fundraising I later considered dubious, sold pay-per-view boxing, offered free trials … Continue reading Robotic Sales Tactics … Wrrrr… eep-eep, beep-boop … Zzzzzz
I’ve long been an fan of infomercials and television advertising – or as I prefer to describe it, “a student of the pitch.’ I’m not crazy mind you, I do prefer commercial free broadcasts, have time-shifted since the age of the VCR and have been known to pause a DVR long enough to get ahead … Continue reading Free, free, free.
Did you blink and miss it? Well, the concept of backing “American-made” has of course been around a while – and it will make the rounds again, for sure – with or without the White House. July 16 through 22, by proclamation of POTUS 45, was the first Made in America Week and the … Continue reading Made in America ‘Weak’
I’m taking a moment on this International Workers Day to send up a flare. I’m sending out an S. O. S. -- We need help! Mayday! The May 1st announcement that the Trump Administration would discontinue an education initiative focused on young women and girls in developing nations, “Let Girls Learn,” was yet another ‘last … Continue reading . . . – – – . . . Sending out an S.O.S.
Recently I found a “Sperry and Hutchinson” green stamp at the bottom of an antique desk drawer. While I’d heard of these things on television or in the movies, I’m not sure I’d ever seen one before. I knew the gist: families collected them from participating merchants, saved them in books and then traded in … Continue reading Do You Offer a Loyalty Program?
Which POTUS was it that was chided (perhaps unfairly), as amazed by grocery scanning technology? Well, everyone but him has probably noticed the way some strore brand or private-label brands of consumer packaged goods mimic the national brands’ packaging. I enjoy studying knockoffs. Sometimes I do a double-take, looking at a package for a product … Continue reading “Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”
(Please, please update your websites...) With so much written on the subject of SEO, getting links and building authority, one glaring oversight seems to prevail across all channels. While striving to keep your content fresh and useful, don’t forget to also keep it from spoiling outright. In other words, please update those old pages on … Continue reading EXPIRED!
Originally Published on LinkedIn, February 13, 2017 My wife and I frequently comment on the similarities in television scripts. They ride waves of popular plot lines and sometimes borrow from real news – “ripped from the headlines” as the Law & Order franchises used to frequently boast. Time shifting massively, as we do, sometimes … Continue reading RIPPED OFF!
A good sign, some would say, is worth its weight in gold. A bad one, well… Through my occasional work as a graphic designer, and role as conscious consumer, I’ve developed a healthy analytical taste for signage. Whether over the door, on the shelf or at the POP, how the message is delivered has … Continue reading Sign, Sign, Everywhere a Sign
Originally Published on LinkedIn, June 2, 2016 There are so many ways to get your message out. But if a tree falls in the woods and nobody’s around, does it make a sound? Million-dollar Superbowl Ads Billboards in Times Square. Street teams in matching Ts and backpacks. Letter bombs. Happy Meal toys. Skywriting at the … Continue reading Marketing in the Woods