Decades ago I worked as a trainer in an outbound call center (read telemarketing shop). I’d climbed the ranks quickly from modest dinnertime annoyance to being in the position to train and shape common sense in others. It was an interesting period. We handled fundraising I later considered dubious, sold pay-per-view boxing, offered free trials … Continue reading Robotic Sales Tactics … Wrrrr… eep-eep, beep-boop … Zzzzzz
I recently consulted with a job-seeker somewhere in-between a career change and a life change. Her former career having been less than kind, resulted in a bit of time off while she cleared her head. Fast-forward three years and she was ready to return to the field for which she was well trained, qualified and … Continue reading Bait and Switch
There’s an old saying – at least I hope it’s still a saying, ‘You only get one chance to make a first impression.’ It’s the premise, albeit somewhat misguided perhaps, behind the retail greeter. “Welcome to Wally-World, thank you for coming.” It’s also behind the root principal of consistency in service and hospitality. If a … Continue reading First Impressions: No Substitutions
Typos are a given, so proof-reading is essential.
I’ve long been an fan of infomercials and television advertising – or as I prefer to describe it, “a student of the pitch.’ I’m not crazy mind you, I do prefer commercial free broadcasts, have time-shifted since the age of the VCR and have been known to pause a DVR long enough to get ahead … Continue reading Free, free, free.
Sometimes you don't sense the danger until it's engulfed you.
Did you blink and miss it? Well, the concept of backing “American-made” has of course been around a while – and it will make the rounds again, for sure – with or without the White House. July 16 through 22, by proclamation of POTUS 45, was the first Made in America Week and the … Continue reading Made in America ‘Weak’
A part of me is teacher – more by nature than by nurture. I understand basic educational theory, have been trained a bit and have had many opportunities to instruct others. I’ve taught audio and video production to undergraduates, an introduction to the six-string guitar at community college, a range of traditional academic subjects during … Continue reading A Teaching Moment … Lost
For close to 40 years my family has enjoyed a ‘go-to’ pizzeria in the Flatbush section of Brooklyn. With a multitude of choices within walking or delivery distance, this place was a standout. Somehow, just a little tastier than the competition. Even after we’ve flown the family coop - when visiting the old neighborhood and … Continue reading Ready for a Change?
“You’ve Tried the Rest, Now Try the Best” That’s one of my favorite pizza box slogans. Another, I’m sure I’ve seen is “If you love our pizza, tell a friend. If not, tell us.” Mr. Cynical side has always interpreted that latter suggestion as ‘tell us and it will die with us,’ but my inner … Continue reading B-B-Bad Reputation?