Bait and Switch

I recently consulted with a job-seeker somewhere in-between a career change and a life change. Her former career having been less than kind, resulted in a bit of time off while she cleared her head. Fast-forward three years and she was ready to return to the field for which she was well trained, qualified and … Continue reading Bait and Switch

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First Impressions: No Substitutions

There’s an old saying – at least I hope it’s still a saying, ‘You only get one chance to make a first impression.’ It’s the premise, albeit somewhat misguided perhaps, behind the retail greeter. “Welcome to Wally-World, thank you for coming.” It’s also behind the root principal of consistency in service and hospitality. If a … Continue reading First Impressions: No Substitutions

“Stella…” or “A Streetcar Named Parked.” or “(Just) Do the Right Thing.”

On Tuesday, with a cancelled gig on my plate, I took a walk through the near-deserted streets of Brooklyn, NY. Stella, though downgraded from its “Blizzard” status, had resulted in the closure of the CUNY Brooklyn College campus, where I was booked for a series of programs. Citywide, schools made the decision early Monday to close … Continue reading “Stella…” or “A Streetcar Named Parked.” or “(Just) Do the Right Thing.”

When is $20 not $20?

Originally Published on LinkedIn, January 2, 2017   When the one handling simple arithmetic chooses merely to repeat rather than to understand. Among the most discouraging things I’ve ever hear when speaking with employees of any company large or small, is the blind, submissive reply “Because that’s what I was told” in response to the … Continue reading When is $20 not $20?

Marketing in the Woods

Originally Published on LinkedIn, June 2, 2016  There are so many ways to get your message out. But if a tree falls in the woods and nobody’s around, does it make a sound? Million-dollar Superbowl Ads Billboards in Times Square. Street teams in matching Ts and backpacks. Letter bombs. Happy Meal toys. Skywriting at the … Continue reading Marketing in the Woods