Robotic Sales Tactics … Wrrrr… eep-eep, beep-boop … Zzzzzz

Decades ago I worked as a trainer in an outbound call center (read telemarketing shop). I’d climbed the ranks quickly from modest dinnertime annoyance to being in the position to train and shape common sense in others. It was an interesting period. We handled fundraising I later considered dubious, sold pay-per-view boxing, offered free trials … Continue reading Robotic Sales Tactics … Wrrrr… eep-eep, beep-boop … Zzzzzz

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Bait and Switch

I recently consulted with a job-seeker somewhere in-between a career change and a life change. Her former career having been less than kind, resulted in a bit of time off while she cleared her head. Fast-forward three years and she was ready to return to the field for which she was well trained, qualified and … Continue reading Bait and Switch

First Impressions: No Substitutions

There’s an old saying – at least I hope it’s still a saying, ‘You only get one chance to make a first impression.’ It’s the premise, albeit somewhat misguided perhaps, behind the retail greeter. “Welcome to Wally-World, thank you for coming.” It’s also behind the root principal of consistency in service and hospitality. If a … Continue reading First Impressions: No Substitutions

Ready for a Change?

For close to 40 years my family has enjoyed a ‘go-to’ pizzeria in the Flatbush section of Brooklyn. With a multitude of choices within walking or delivery distance, this place was a standout. Somehow, just a little tastier than the competition. Even after we’ve flown the family coop - when visiting the old neighborhood and … Continue reading Ready for a Change?

“Stella…” or “A Streetcar Named Parked.” or “(Just) Do the Right Thing.”

On Tuesday, with a cancelled gig on my plate, I took a walk through the near-deserted streets of Brooklyn, NY. Stella, though downgraded from its “Blizzard” status, had resulted in the closure of the CUNY Brooklyn College campus, where I was booked for a series of programs. Citywide, schools made the decision early Monday to close … Continue reading “Stella…” or “A Streetcar Named Parked.” or “(Just) Do the Right Thing.”

A Top Down Failure of Leadership

Concurrently Published on LinkedIn. Employers and managers must never assume ‘leadership’ comes with position. Good leaders are trained, tracked, guided, and given the tools to succeed - and help their teams succeed. When they aren’t the human toll can be palpable. I recently talked with a gray collar worker fresh out of a difficult pickle. … Continue reading A Top Down Failure of Leadership

EXPIRED!

(Please, please update your websites...) With so much written on the subject of SEO, getting links and building authority, one glaring oversight seems to prevail across all channels. While striving to keep your content fresh and useful, don’t forget to also keep it from spoiling outright. In other words, please update those old pages on … Continue reading EXPIRED!

Sign, Sign, Everywhere a Sign

  A good sign, some would say, is worth its weight in gold. A bad one, well… Through my occasional work as a graphic designer, and role as conscious consumer, I’ve developed a healthy analytical taste for signage. Whether over the door, on the shelf or at the POP, how the message is delivered has … Continue reading Sign, Sign, Everywhere a Sign

Bad Carma

Originally Published on on LinkedIn, January 9, 2017  Obstacles to Success Series Part 1   “Love a Forest … know some woods.” From a short poem by a parking enforcement officer name Jim whom I met nearly 20 years ago while working in the city of Kingston.   Without thinking about it even a little, … Continue reading Bad Carma