I’ve long been an fan of infomercials and television advertising – or as I prefer to describe it, “a student of the pitch.’ I’m not crazy mind you, I do prefer commercial free broadcasts, have time-shifted since the age of the VCR and have been known to pause a DVR long enough to get ahead … Continue reading Free, free, free.
In the summer of 2001, I hit a deer en route home from from a newspaper job - and shared this essay online via my own website. Soon thereafter, protests at a local FORD dealership prompted my editor to send me over. In the interest of full disclosure, I send him a link to this … Continue reading Time Capsule. Automotive Mayhem, 16 years later.
(Please, please update your websites...) With so much written on the subject of SEO, getting links and building authority, one glaring oversight seems to prevail across all channels. While striving to keep your content fresh and useful, don’t forget to also keep it from spoiling outright. In other words, please update those old pages on … Continue reading EXPIRED!
Originally Published on LinkedIn, January 16, 2017 They’re trying to tell you what they like – or dislike They may be telling you that you’re doing a good job at something – or that there’s room for improvement. Customer acquisition is one of the most costly aspects of business. Failing to retain a customer … Continue reading Miscommunication is (seriously) bad for Business