Which POTUS was it that was chided (perhaps unfairly), as amazed by grocery scanning technology? Well, everyone but him has probably noticed the way some strore brand or private-label brands of consumer packaged goods mimic the national brands’ packaging. I enjoy studying knockoffs. Sometimes I do a double-take, looking at a package for a product … Continue reading “Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”
Concurrently Published on LinkedIn. Employers and managers must never assume ‘leadership’ comes with position. Good leaders are trained, tracked, guided, and given the tools to succeed - and help their teams succeed. When they aren’t the human toll can be palpable. I recently talked with a gray collar worker fresh out of a difficult pickle. … Continue reading A Top Down Failure of Leadership
(Please, please update your websites...) With so much written on the subject of SEO, getting links and building authority, one glaring oversight seems to prevail across all channels. While striving to keep your content fresh and useful, don’t forget to also keep it from spoiling outright. In other words, please update those old pages on … Continue reading EXPIRED!
Originally Published on LinkedIn, February 13, 2017 My wife and I frequently comment on the similarities in television scripts. They ride waves of popular plot lines and sometimes borrow from real news – “ripped from the headlines” as the Law & Order franchises used to frequently boast. Time shifting massively, as we do, sometimes … Continue reading RIPPED OFF!
Originally Published on LinkedIn, February 6, 2017Sometimes in life, you’ve just got to bite your tongue and leave some things unsaid. That’s particularly true of some questions rational people conceive of working in an irrational world. I’m a firm believer that happiness comes through understanding. At every level of business, folks who are trying … Continue reading Three Questions To Never Ask A ‘Boss’
A good sign, some would say, is worth its weight in gold. A bad one, well… Through my occasional work as a graphic designer, and role as conscious consumer, I’ve developed a healthy analytical taste for signage. Whether over the door, on the shelf or at the POP, how the message is delivered has … Continue reading Sign, Sign, Everywhere a Sign
Originally Published on LinkedIn, January 23, 2017 As a child of the 70s, I grew up enjoying what I think of as the golden age in television music - both in advertising jingles and as I see it theme songs and scores for the shows themselves. – much of it surviving and rebroadcast from the … Continue reading Branding Through Music, A Lost Art?
Originally Published on LinkedIn, January 16, 2017 They’re trying to tell you what they like – or dislike They may be telling you that you’re doing a good job at something – or that there’s room for improvement. Customer acquisition is one of the most costly aspects of business. Failing to retain a customer … Continue reading Miscommunication is (seriously) bad for Business
Originally Published on on LinkedIn, January 9, 2017 Obstacles to Success Series Part 1 “Love a Forest … know some woods.” From a short poem by a parking enforcement officer name Jim whom I met nearly 20 years ago while working in the city of Kingston. Without thinking about it even a little, … Continue reading Bad Carma
Originally Published on LinkedIn, January 2, 2017 When the one handling simple arithmetic chooses merely to repeat rather than to understand. Among the most discouraging things I’ve ever hear when speaking with employees of any company large or small, is the blind, submissive reply “Because that’s what I was told” in response to the … Continue reading When is $20 not $20?