Originally Published on LinkedIn, January 23, 2017 As a child of the 70s, I grew up enjoying what I think of as the golden age in television music - both in advertising jingles and as I see it theme songs and scores for the shows themselves. – much of it surviving and rebroadcast from the … Continue reading Branding Through Music, A Lost Art?
Originally Published on LinkedIn, January 16, 2017 They’re trying to tell you what they like – or dislike They may be telling you that you’re doing a good job at something – or that there’s room for improvement. Customer acquisition is one of the most costly aspects of business. Failing to retain a customer … Continue reading Miscommunication is (seriously) bad for Business
Originally Published on on LinkedIn, January 9, 2017 Obstacles to Success Series Part 1 “Love a Forest … know some woods.” From a short poem by a parking enforcement officer name Jim whom I met nearly 20 years ago while working in the city of Kingston. Without thinking about it even a little, … Continue reading Bad Carma
Originally Published on LinkedIn, January 2, 2017 When the one handling simple arithmetic chooses merely to repeat rather than to understand. Among the most discouraging things I’ve ever hear when speaking with employees of any company large or small, is the blind, submissive reply “Because that’s what I was told” in response to the … Continue reading When is $20 not $20?
Originally Published on LinkedIn, December 26, 2016 Anyone who oversees operations that are subject to surprises, problems or daily changes, knows the concept of a fresh set of eyes. The fresh set of eyes is the fresh perspective, the outsider who can view the problem as a newcomer and analyze the situation without prejudice. It … Continue reading A Fresh Set of Eyes
Originally Published on LinkedIn, June 2, 2016 There are so many ways to get your message out. But if a tree falls in the woods and nobody’s around, does it make a sound? Million-dollar Superbowl Ads Billboards in Times Square. Street teams in matching Ts and backpacks. Letter bombs. Happy Meal toys. Skywriting at the … Continue reading Marketing in the Woods
Originally published on LinkedIn April 17, 2016 Recently - was asked to "like" a local business on Facebook, and typed the address in exactly as indicated - because, well, I like the business. Alas - page not found. I did the leg work, it's worth it, found the page and messaged the business with the correction, … Continue reading Making it Simple (to Like You!)