Made in America ‘Weak’

Did you blink and miss it? Well, the concept of backing “American-made” has of course been around a while – and it will make the rounds again, for sure – with or without the White House.   July 16 through 22, by proclamation of POTUS 45, was the first Made in America Week and the … Continue reading Made in America ‘Weak’

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“Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”​

Which POTUS was it that was chided (perhaps unfairly), as amazed by grocery scanning technology? Well, everyone but him has probably noticed the way some strore brand or private-label brands of consumer packaged goods mimic the national brands’ packaging. I enjoy studying knockoffs. Sometimes I do a double-take, looking at a package for a product … Continue reading “Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”​

Branding Through Music, A Lost Art?

Originally Published on LinkedIn, January 23, 2017 As a child of the 70s, I grew up enjoying what I think of as the golden age in television music - both in advertising jingles and as I see it theme songs and scores for the shows themselves. – much of it surviving and rebroadcast from the … Continue reading Branding Through Music, A Lost Art?