Innovative Staffing? Not Really

Recently, after a nearly two-hour drive to see an exhibit that was scheduled to hang for just a few weeks, I chatted with a volunteer docent in a small-town museum in New York’s southern Catskills. The conversation was not the reason for my trip – but it’s what has stayed with me most from the … Continue reading Innovative Staffing? Not Really

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A Teaching Moment … Lost

A part of me is teacher – more by nature than by nurture. I understand basic educational theory, have been trained a bit and have had many opportunities to instruct others. I’ve taught audio and video production to undergraduates, an introduction to the six-string guitar at community college, a range of traditional academic subjects during … Continue reading A Teaching Moment … Lost

Ready for a Change?

For close to 40 years my family has enjoyed a ‘go-to’ pizzeria in the Flatbush section of Brooklyn. With a multitude of choices within walking or delivery distance, this place was a standout. Somehow, just a little tastier than the competition. Even after we’ve flown the family coop - when visiting the old neighborhood and … Continue reading Ready for a Change?

B-B-Bad Reputation?

“You’ve Tried the Rest, Now Try the Best” That’s one of my favorite pizza box slogans. Another, I’m sure I’ve seen is “If you love our pizza, tell a friend. If not, tell us.” Mr. Cynical side has always interpreted that latter suggestion as ‘tell us and it will die with us,’ but my inner … Continue reading B-B-Bad Reputation?

Do You Offer a Loyalty Program?

Recently I found a “Sperry and Hutchinson” green stamp at the bottom of an antique desk drawer. While I’d heard of these things on television or in the movies, I’m not sure I’d ever seen one before. I knew the gist: families collected them from participating merchants, saved them in books and then traded in … Continue reading Do You Offer a Loyalty Program?

“Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”​

Which POTUS was it that was chided (perhaps unfairly), as amazed by grocery scanning technology? Well, everyone but him has probably noticed the way some strore brand or private-label brands of consumer packaged goods mimic the national brands’ packaging. I enjoy studying knockoffs. Sometimes I do a double-take, looking at a package for a product … Continue reading “Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”​

A Top Down Failure of Leadership

Concurrently Published on LinkedIn. Employers and managers must never assume ‘leadership’ comes with position. Good leaders are trained, tracked, guided, and given the tools to succeed - and help their teams succeed. When they aren’t the human toll can be palpable. I recently talked with a gray collar worker fresh out of a difficult pickle. … Continue reading A Top Down Failure of Leadership

EXPIRED!

(Please, please update your websites...) With so much written on the subject of SEO, getting links and building authority, one glaring oversight seems to prevail across all channels. While striving to keep your content fresh and useful, don’t forget to also keep it from spoiling outright. In other words, please update those old pages on … Continue reading EXPIRED!

RIPPED OFF!

Originally Published on LinkedIn, February 13, 2017    My wife and I frequently comment on the similarities in television scripts. They ride waves of popular plot lines and sometimes borrow from real news – “ripped from the headlines” as the Law & Order franchises used to frequently boast. Time shifting massively, as we do, sometimes … Continue reading RIPPED OFF!