Do You Offer a Loyalty Program?

Recently I found a “Sperry and Hutchinson” green stamp at the bottom of an antique desk drawer. While I’d heard of these things on television or in the movies, I’m not sure I’d ever seen one before. I knew the gist: families collected them from participating merchants, saved them in books and then traded in … Continue reading Do You Offer a Loyalty Program?

“Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”​

Which POTUS was it that was chided (perhaps unfairly), as amazed by grocery scanning technology? Well, everyone but him has probably noticed the way some strore brand or private-label brands of consumer packaged goods mimic the national brands’ packaging. I enjoy studying knockoffs. Sometimes I do a double-take, looking at a package for a product … Continue reading “Oops. That’s not what I meant to buy…” Or, “On Brand Recognition”​

A Top Down Failure of Leadership

Concurrently Published on LinkedIn. Employers and managers must never assume ‘leadership’ comes with position. Good leaders are trained, tracked, guided, and given the tools to succeed - and help their teams succeed. When they aren’t the human toll can be palpable. I recently talked with a gray collar worker fresh out of a difficult pickle. … Continue reading A Top Down Failure of Leadership

EXPIRED!

(Please, please update your websites...) With so much written on the subject of SEO, getting links and building authority, one glaring oversight seems to prevail across all channels. While striving to keep your content fresh and useful, don’t forget to also keep it from spoiling outright. In other words, please update those old pages on … Continue reading EXPIRED!

RIPPED OFF!

Originally Published on LinkedIn, February 13, 2017    My wife and I frequently comment on the similarities in television scripts. They ride waves of popular plot lines and sometimes borrow from real news – “ripped from the headlines” as the Law & Order franchises used to frequently boast. Time shifting massively, as we do, sometimes … Continue reading RIPPED OFF!

Sign, Sign, Everywhere a Sign

  A good sign, some would say, is worth its weight in gold. A bad one, well… Through my occasional work as a graphic designer, and role as conscious consumer, I’ve developed a healthy analytical taste for signage. Whether over the door, on the shelf or at the POP, how the message is delivered has … Continue reading Sign, Sign, Everywhere a Sign

Branding Through Music, A Lost Art?

Originally Published on LinkedIn, January 23, 2017 As a child of the 70s, I grew up enjoying what I think of as the golden age in television music - both in advertising jingles and as I see it theme songs and scores for the shows themselves. – much of it surviving and rebroadcast from the … Continue reading Branding Through Music, A Lost Art?

A Fresh Set of Eyes

Originally Published on LinkedIn, December 26, 2016 Anyone who oversees operations that are subject to surprises, problems or daily changes, knows the concept of a fresh set of eyes. The fresh set of eyes is the fresh perspective, the outsider who can view the problem as a newcomer and analyze the situation without prejudice. It … Continue reading A Fresh Set of Eyes

Making it Simple (to Like You!)

Originally published on LinkedIn April 17, 2016 Recently - was asked to "like" a local business on Facebook, and typed the address in exactly as indicated - because, well, I like the business. Alas - page not found. I did the leg work, it's worth it, found the page and messaged the business with the correction, … Continue reading Making it Simple (to Like You!)