I’ve long been an fan of infomercials and television advertising – or as I prefer to describe it, “a student of the pitch.’ I’m not crazy mind you, I do prefer commercial free broadcasts, have time-shifted since the age of the VCR and have been known to pause a DVR long enough to get ahead … Continue reading Free, free, free.
Did you blink and miss it? Well, the concept of backing “American-made” has of course been around a while – and it will make the rounds again, for sure – with or without the White House. July 16 through 22, by proclamation of POTUS 45, was the first Made in America Week and the … Continue reading Made in America ‘Weak’
I’m taking a moment on this International Workers Day to send up a flare. I’m sending out an S. O. S. -- We need help! Mayday! The May 1st announcement that the Trump Administration would discontinue an education initiative focused on young women and girls in developing nations, “Let Girls Learn,” was yet another ‘last … Continue reading . . . – – – . . . Sending out an S.O.S.
Originally Published on LinkedIn, January 23, 2017 As a child of the 70s, I grew up enjoying what I think of as the golden age in television music - both in advertising jingles and as I see it theme songs and scores for the shows themselves. – much of it surviving and rebroadcast from the … Continue reading Branding Through Music, A Lost Art?